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The European Association for Banking and Financial History (eabh) e.V.

Webinar

Spread your words!

Company magazines as a communication & trust building tool

17 Dec 2020 at 12:00pm

Warsaw, Poland

Together with the expert team of the National Bank of Poland education and publishing department we will hold a workshop about successful in-house publishing: ingredients, challenges and opportunities.

Presenters: Stanislaw Gorący and Anna Brzyska; Narodowy Bank Polski (Warsaw, Poland)

’Bankoteka’ is a quarterly magazine issued by the National Band of Poland (Narodowy Bank Polski, NBP) Money Centre – the bank’s visitors’ centre and education facility. This magazine provides insightful, high quality, well-illustrated and inspiring articles related to the Centre’s core activities: the history of finance, numismatics, the economy and financial education.

It is designed for all visitors as well as other enthusiasts of those topics. “Bankoteka” is widely distributed amongst visitors of the centre and financial history enthusiasts all over Poland. Four editions per year are circulated as a digitally and printed (min 6.000!)

During this online workshop Stanislaw, the editor of the magazine, and Anna, one of the main content contributors, will share their experience on how to create a well-designed educational magazine for communicating the Bank’s topics to a wide audience.

Agenda

  1. Brief history of ‘Bankoteka’: How it all began
  2. Quick look at statistics: number of issues, articles, authors and other insights
  3. Production process
  1. Distribution
  2. Feedback from the audience
  3. Dos and don’ts: Hints from the editor
  4. Ideas for the future

 

Date

17 Dec 2020 at 12:00pm to 1:00pm

Location

Warsaw, Poland

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